![]() ![]() (It takes 133 pages of "A" entries to get to the "B?s" in my phone book, yet the ending letters of all the entries change constantly). The result (going through the complete cycle of fifths, but not transposing anything) is the feeling of much activity over gradual change, much like the way alphabetical order works. Referring to the alphabetical listings found in these familiar directories, I devised a kind of musical equivalency: bars of music repeat, but I continually introduce new key signatures. Given that the Yellow Pages are generally accompanied by the White Pages (for residential listings) and the Blue Pages (for government listings), it seemed natural to use these two other sections as models for additional movements. Ten years later, in 1995, when Present Music offered a commission to expand these musical ideas into a three-movement composition, I jumped at the opportunity. My decision to write for two winds, two strings, and piano came from the belief that it would be a practical combination, and that I would be more likely to get performances in the future. I had just finished my first large piece, Ecstatic Orange, and I chose more open, diatonic harmonies as a kind of relief from the denser chords I had just used. The Yellow Pages was composed while I was a student at Yale, in the spring of 1985. The two new movements, "The Blue Pages" and "The White Pages," which also feature the same technique of 'static transposition,' are also well characterized and sustained. a vigorous, tidy romp.with a bright kaleidoscopic jangle that was Torke's own. Listen now: TELEPHONE BOOK (click here to listen) Recording: Telephone Book can be found on the release, six Instrumentation: flute (doubling piccolo), clarinet (doubling bass clarinet), violin, 'cello, and piano Movement Titles: These two new movements, "The Blue Pages" and "The White Pages" added to "The Yellow Pages", makes up the complete Telephone Book If you are still struggling with this analysis and decision support, try a local media buying agency which will have specialist able to dissect the segment information for a wide range of media types and outlets to get you the best "bang for buck".Telephone Book (Yellow Pages, Blue Pages, and White Pages) You need to understand the key drivers for your business before looking to a third party for research. Yellow Pages and competitive directories have very, very persuasive, persistent advertising sales representatives backed up with fabulous but often facile and meaningless statistics to try to sell you into their books. Who are you really trying to reach? How have you segmented your market? What is the cpm for competitive forms of online or offline advertising or promotion to reach those segments? Is that really helpful? Can you dominate the advertising in that category? If not, why be just another entry? Remember that Yellow Pages puts you directly up against all your competitors. It all depends whether you think consumers are going to be looking for your company under a category heading, or whether they know your name and just want to find your contact details - in which case White, not Yellow pages will give you that accessibility anyway, and usually at a fraction of the cost. Yellow pages or similar buyer-directory advertising can be a waste of time and money for some businesses. I think it's certainly best to be in both! And everywhere else people will be looking! But, of course ROI rules the roost, and to me, Yellow Book seems to have the edge there. Here's another article I found regarding the Pittsburgh market: UNIONDALE, NY (April 4, 2007) - The results are in, and it's clear that people in Lubbock, Texas turn to Yellow Book to search for buying information, as syndicated research reveals that consumer usage continues to grow.Īccording to Knowledge Networks/SRI (KN/SRI), the survey research firm hired by the yellow pages industry to provide syndicated usage studies, Yellow Book's usage (book) share in the Lubbock Designated Market Area (DMA) grew from 47.6% in the 12 months ending Decemto 51.1% in the 12 months ending December 31, 2006, a 7.4% growth in usage in one year-indicating that more consumers in Lubbock are finding that Yellow Book is an excellent source of buying information.* Yellow Book's Usage Continues To Grow In Lubbock Since Feist Acquisition In 2004 Here's a recent press release that cites an independent, Knowledge Networks/SRI (KN/SRI), source of usage statistics: Typically much less cost for similar results to the phone company book (which is what I believe you may be referring to as Yellow Pages, a generic term that would actually include both). From what I've seen, it certainly can vary widely between geographical market, but Yellow Book does a better job in our area in terms of ROI. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |